ReachTV is Transforming Travel Media with Uplynk's Streaming Solutions

CUSTOMER SNAPSHOT

ReachTV, the largest airport television network, has a strong presence with over 2,500 screens strategically placed across 90 commercial airports throughout North America.

By redefining travel media, ReachTV delivers:
🎬 Original content
📡 Collaborations with top-tier networks
🌎 Global production partnerships

Guided by the core principles of truth and positivity, ReachTV expertly engages and entertains travelers worldwide.

ReachTV’s Broadcast Innovation

The company built a broadcast network with original programming in an unconventional way—using airport TV screens to reach over 50 million monthly viewers.

Expanding beyond traditional broadcasting, ReachTV leverages:
📊 Data & technology for targeted messaging
📲 Seamless viewer transitions from TV to mobile devices
👥 Brand collaborations with Belvedere Vodka, Netflix, Amazon, Sony, TikTok, Hilton, and Bose

To continue evolving in the dynamic media landscape, ReachTV needed a strong media streaming partner to optimize content delivery.

ReachTV’s Challenge

ReachTV faced several critical challenges, including:

📡 Licensed Broadcast & NFL Feeds

Acquiring licensed content feeds was essential but required an experienced partner to manage streaming workflows and ensure uninterrupted content delivery.

🎥 Lack of Experienced Live Events Staff

Managing the technical aspects of acquiring and streaming live sports events was difficult due to a lack of personnel.

💰 Server-Side Ad Insertion (SSAI) for Monetization

To enhance monetization and create a TV-like experience, ReachTV needed a proven SSAI solution capable of delivering broadcast-quality streaming.

These challenges highlighted the importance of strong partnerships and cutting-edge technology in navigating the complexities of modern broadcasting.

“Almost half our programming is live now, so that means 50% of our network is reliant on having a great partner for our live delivery.”
— Lynnwood Bibbens, CEO & Founder, ReachTV

ReachTV’s Solution

How Uplynk Helped ReachTV Overcome Challenges

✅ Facilitating Licensed Broadcast Feeds

Uplynk leveraged industry connections to secure the technical partnerships needed for ReachTV to acquire and stream licensed broadcast feeds.

✅ Custom Streaming Environment

Uplynk’s Video Expert Services team implemented a customized, automated environment, aligning with business needs and optimizing workflows.

✅ Transforming Digital Out-of-Home (DOOH) into Broadcast TV

Using Uplynk’s Smartplay technology, Uplynk enabled:
- Seamless content transitions
- Alternate live feeds, VOD assets, ads, and promotional videos
- Always-on broadcasting, even with content restrictions in airports and hotels

✅ SSAI & Monetization Integration

Uplynk empowered ReachTV to deliver high-quality live content with SSAI, integrating ad partners for effective monetization.

✅ Expanding Business Models & Syndication

Uplynk helped ReachTV explore new opportunities, including:
- Streaming to connected devices
- Syndicating channels to major hotels (MGM, Marriott, Windham)

“We wouldn’t be able to monetize the NFL or our other live sports without Uplynk. Many other providers promised they could deliver but couldn’t. Uplynk was able to deliver.”
— Lynnwood Bibbens, CEO & Founder, ReachTV

Seamless Content Management & Live Event Support

✅ Consistent Broadcast Quality

Uplynk Slicer technology ensures:
- Consistent encoding & seamless transitions
- Uniform delivery of live, VOD, and ad content

✅ Proactive Monitoring & Live Event Operations

Uplynk’s Live Event Operations team:
- Provides real-time monitoring
- Ensures coordination with ReachTV Operations & content partners
- Guarantees uninterrupted live events & broadcasts

“Uplynk allowed us to focus on our business while knowing that our technical integrations and delivery are solid. Their people and collaboration have played a huge role in our success. I can sleep at night knowing Uplynk is going to deliver.”
— Lynnwood Bibbens, CEO & Founder, ReachTV

Uplynk’s Uplynk: A Simplified & Scalable Streaming Workflow

Uplynk provides a trusted, flexible solution that enables media companies to:

✔ Reduce complexity
✔ Launch services faster
✔ Scale efficiently

Uplynk at a Glance

📡 Delivers high-quality linear, live, and on-demand video
🌍 Supports global content distribution
💰 Offers comprehensive monetization strategies
⚡ Minimizes resource demands

Proven Performance in 2022

📺 Hundreds of thousands of live events handled
📊 2.4 billion event views
🎥 3.3 billion hours of streamed video
💵 220 million hours of advertising

The Future of Travel Media, Powered by Uplynk

ReachTV is redefining travel entertainment, and with Uplynk as its streaming partner, it is:
🚀 Scaling its network efficiently
📡 Delivering premium broadcast-quality content
💰 Maximizing monetization opportunities

Together, ReachTV and Uplynk are transforming the future of travel media, bringing high-quality live content to millions of travelers worldwide.

Uplynk Utilizes AWS to Enhance Its Platform Capabilities

Uplynk leverages AWS to enhance its platform capabilities, delivering exceptional value to customers through:

✅ Scalability and Cost Efficiency
AWS’s elastic infrastructure ensures seamless scaling for fluctuating workloads, eliminating the need for new hardware. This reduces operational complexity and provides cost savings, which Uplynk passes directly to customers.

✅ Enhanced Agility
AWS’s automated tools enable resources to be quickly deployed or decommissioned, allowing for rapid proof-of-concept testing and efficient product development cycles.

✅ Encoding, Storage, and Delivery
AWS supports Uplynk’s comprehensive media pipeline, providing the capability for efficient encoding, reliable storage, and seamless delivery. This ensures optimal performance across the platform.

✅ Streamlined Compliance
AWS simplifies the process of meeting regulatory requirements, lowering the cost and complexity of maintaining compliance across diverse workloads.

Empowering the Streaming Landscape

By leveraging AWS, Uplynk offers the scalability, efficiency, and technical innovation needed to empower customers in the ever-evolving streaming landscape.