Fortunes can change in the blink of an eye. Schwab Network, a leading financial brokerage and trading platform, partnered with Uplynk and its Uplynk streaming platform to deliver real-time market news and analysis as an OTT streaming service.
Schwab Network possesses vast financial data and market knowledge, but lacked expertise in building a media channel. They needed:
📌 Expert advice and guidance to develop a state-of-the-art streaming service.
📌 A way to deliver financial news and market updates in real time.
Schwab Network collaborated with Broadcast Management Group (BMG)—a full-service live events production house and systems integrator—to launch and manage the network.
BMG selected Uplynk as the core streaming platform, leveraging key features:
✅ Live Slicer
🔹 Integrates directly with Schwab Network’s broadcast signal flow.
🔹 Allows production operators to dynamically insert ad markers for real-time server-side ad insertion (SSAI).
✅ Channel Scheduling APIs
🔹 Enables publishing of a 24/7 streaming channel.
🔹 Seamlessly integrates live studio and pre-recorded VOD content.
🔹 Eliminates the need for multi-million dollar master control operations.
✅ Conversion Technology
🔹 Embedded SDI 608/708 closed captions are converted into HLS ID3 metadata.
🔹 Facilitates localization of U.S.-market streaming content for global audiences.
🚀 Schwab Network successfully launched a high-quality, broadcast-grade streaming service in under nine months.
🔹 Uplynk provided a prebuilt, fully integrated solution via Uplynk, enabling Schwab Network to:
✔ Expand into new markets
✔ Introduce advertising monetization
Additionally, Uplynk includes built-in features that:
✔ Reduce costly and complex integrations
✔ Ensure seamless scaling for future growth
Schwab Network now operates as a real-time financial news streaming powerhouse, transforming how traders and investors stay informed.
Uplynk leverages AWS to enhance its platform capabilities, delivering exceptional value to customers through:
✅ Scalability and Cost Efficiency
AWS’s elastic infrastructure ensures seamless scaling for fluctuating workloads, eliminating the need for new hardware. This reduces operational complexity and provides cost savings, which Uplynk passes directly to customers.
✅ Enhanced Agility
AWS’s automated tools enable resources to be quickly deployed or decommissioned, allowing for rapid proof-of-concept testing and efficient product development cycles.
✅ Encoding, Storage, and Delivery
AWS supports Uplynk’s comprehensive media pipeline, providing the capability for efficient encoding, reliable storage, and seamless delivery. This ensures optimal performance across the platform.
✅ Streamlined Compliance
AWS simplifies the process of meeting regulatory requirements, lowering the cost and complexity of maintaining compliance across diverse workloads.
By leveraging AWS, Uplynk offers the scalability, efficiency, and technical innovation needed to empower customers in the ever-evolving streaming landscape.