What NAB 2025 Made Clear—and How Uplynk Is Delivering
We’re not just talking about the future of streaming—we’re building it. Featured at NAB 2025, SmartPlay: Ingest, StreamOps, and SmartPlay: DAI are already powering customer success, and we’re just getting started.
Here’s how Sales, Engineering, and Product are each playing a key role in building what’s next for streaming.
Sales: Reliability, Monetization & Personalization Lead Customer Priorities
One theme stood out across meetings and booth visits. Customers are prioritizing resilience and reliability, but they’re just as focused on driving revenue and delivering more personalized viewer experiences.
That’s where SmartPlay: DAI comes in—enabling smooth, targeted ad breaks across every device, so partners can boost monetization without compromising the viewer experience.
“Customers aren’t just looking for cost savings—they want stability they can build a business on. That’s why SmartPlay: DAI is resonating—it delivers a more consistent and effective ad experience that both viewers and advertisers notice.” – G Morgan, Head of Global Sales
With SmartPlay: DAI, we’re helping our partners meet the moment—delivering personalized, consistent ad experiences that unlock real value across platforms.
Engineering: Flexible Workflows That Meet the Moment
Streaming workflows aren’t one-size-fits-all anymore—and flexibility is becoming just as critical as reliability. That’s why we’ve been investing in SmartPlay: Ingest, which now supports both VOD and Live. With ingest compatibility across nearly all third-party encoders, our partners launch faster, adapt quicker, and take more control of their workflows—even as the ecosystem grows more complex.
“SmartPlay: Ingest is built for the future—live, VOD, or whatever’s next. It gives our partners more control, more agility, and fewer constraints. That’s the kind of evolution the streaming industry is demanding right now.” – Shahar Mor, VP of Engineering
Product: StreamOps Delivers the Confidence Behind Every Stream
Streaming operations have gotten more complex—and increasingly, our customers aren’t just asking for tools—they’re asking for our team. They trust Uplynk for our reliability, experience, and proven performance at scale. That’s why we launched StreamOps; a fully managed service that gives customers direct access to Uplynk’s operational expertise, no matter what ecosystem they have deployed.
StreamOps solves the day-to-day challenges that bog teams down—from managing live events and troubleshooting delivery issues to optimizing stream performance across devices. It brings our white-glove support into their workflows, helping reduce overhead, accelerate launches, and improve reliability where it matters most.
“StreamOps is the right product at the right time. Customers want to focus on content and business outcomes, not ops headaches. We give them a team, not just a toolset.” – Kyle Faber, VP of Product Management
We’re Not Just Talking About the Future of Streaming—We’re Building It.
NAB 2025 made one thing clear: the streaming industry isn’t just evolving—it’s accelerating. AI is transforming everything from content creation to monetization strategy. But underneath the buzzwords, the real conversation is about efficiency, resilience, and scale. How to reduce costs, improve reliability, and unlock new revenue without compromising quality.
At Uplynk, we’ve built a platform around that promise—with 15+ years of proven experience in encoding, delivery, and management at scale. Our customers trust us to deliver, and that trust is earned through
• Multi-CDN delivery with midstream switching and failover
• Resilient, globally distributed infrastructure
• Weekly product enhancements that push continuous innovation—driven by real-world customer needs
Looking ahead, AI isn’t just a headline for us—it’s a clear path to new functionality. This year, we’re rolling out AI-powered multi-language automatic closed captioning and AI-driven clipping for highlight reels, shorts, and social media, helping customers create and syndicate with less manual effort. We also teased Uplynk Studio at NAB—coming soon with powerful tools like frame-accurate live and VOD clipping, instant publishing to any destination, and a design focused on speed, scale, and simplicity.
In Closing
We came to NAB with an open mind and left more focused than ever. The future of streaming is about doing more—faster, smarter, and more efficiently. At Uplynk, we’re not just delivering tools—we’re providing outcomes through reliability, flexibility, and hands-on partnership that today’s streaming leaders demand.
Whether it’s unlocking new revenue through SmartPlay: DAI, simplifying LIVE and VOD workflows with SmartPlay: Ingest, or offloading the complexity with StreamOps, we’re ready to help you move faster and confidently operate.
